Skip to main content
Live Webcast

Ethical Digital Marketing for Lawyers


Credit Available - See Credits tab below.

Categories:
Marketing
Faculty:
David Chapman
Program Credits:
1-1.2 Credits
Credit Type:
Ethics
Program Type:
Live Webcast

Dates


Description

In an increasingly digital world, lawyers are leveraging online tools like Google Ads, landing pages, and social media to enhance client outreach — but they must do so within the ethical constraints of legal advertising rules. This CLE explores how attorneys can use digital marketing strategies effectively while complying with the ABA Model Rules of Professional Conduct.  Participants will learn how to implement conversion tracking, navigate the phasing out of third-party cookies, optimize ad campaigns, and secure digital assets, all while maintaining transparency and professionalism. The program emphasizes best practices for maintaining client confidentiality, avoiding misleading claims, and ensuring that all marketing efforts align with ethical guidelines.

Learning Objectives:

  1. Explain the ethical boundaries of lawyer advertising under the ABA Model Rules (especially Rules 7.1, 7.2, 7.3)
  2. Identify how the phasing out of third-party cookies affects digital marketing strategies for law firms
  3. Set up compliant conversion tracking systems, including call tracking and form submissions
  4. Develop ethical testing and optimization strategies for digital ad campaigns
  5. Ensure legal ownership and backup of digital advertising accounts to protect client and firm interests

Credits


Alabama

Ethics
Credit Type: Ethics
Credit Amount: 1
Course Type: Live Webcast
Course Expiration: 07/02/2025
Status: Approved

Alaska

General

Credit Type: General
Credit Amount: 1
Course Type: Live Webcast
Course Expiration: 07/02/2025
Status: Approved

CLE programs which take place outside of Alaska or are webcast from outside of Alaska are not required to be accredited by the Alaska Bar Association.  Alaska Bar members may claim credit for attendance at CLE programs offered in or from other jurisdictions if the program has been accredited by another MCLE jurisdiction.  


Arizona

General

Credit Type: General
Credit Amount: 1
Course Type: Live Webcast
Course Expiration: 07/02/2025
Status: Approved

The State Bar of Arizona does not approve or accredit CLE activities for the Mandatory Continuing Legal Education requirement.  This activity may qualify for up to 1 hour(s) toward your annual CLE requirement for the State Bar of Arizona, including 0 hour(s) of professional responsibility.


Arkansas

General

Credit Type: General
Credit Amount: 1
Course Type: Live Webcast
Course Expiration: 07/02/2025
Status: Pending, Submitted for Accreditation
Provider Number: 3333


California

General

Credit Type: General
Credit Amount: 1
Course Type: Live Webcast
Course Expiration: 07/02/2025
Status: Pending, Submitted for Accreditation
Provider Number: 20536


Colorado

General

Credit Type: General
Credit Amount: 1
Course Type: Live Webcast
Course Expiration: 07/02/2025
Status: Pending, Submitted for Accreditation
Provider Number: SPROUT


Connecticut

General

Credit Type: General
Credit Amount: 1
Course Type: Live Webcast
Course Expiration: 07/02/2025
Status: Approved


Delaware

Advanced Ethics

Credit Type: Advanced Ethics
Credit Amount: 1
Course Type: Live Webcast
Course Expiration: 07/02/2025
Status: Approved


Florida

Ethics

Credit Type: Ethics
Credit Amount: 1
Course Type: Live Webcast
Course Expiration: 07/02/2025
Status: Approved
Provider Number: 1052222


Georgia

General

Credit Type: General
Credit Amount: 1
Course Type: Live Webcast
Course Expiration: 07/02/2025
Status: Pending, Submitted for Accreditation
Provider Number: 8722


Hawaii

General

Credit Type: General
Credit Amount: 1
Course Type: Live Webcast
Course Expiration: 07/02/2025
Status: Pending, Submitted for Accreditation


Idaho

General

Credit Type: General
Credit Amount: 1
Course Type: Live Webcast
Course Expiration: 07/02/2025
Status: Pending, Submitted for Accreditation


Illinois

General

Credit Type: General
Credit Amount: 1
Course Type: Live Webcast
Course Expiration: 07/02/2025
Status: Pending, Submitted for Accreditation
Provider Number: SPR0001


Indiana

Ethics

Credit Type: Ethics
Credit Amount: 1
Course Type: Live Webcast
Course Expiration: 07/02/2025
Status: Approved
Provider Number: 111648


Iowa

Ethics

Credit Type: Ethics
Credit Amount: 1
Course Type: Live Webcast
Course Expiration: 07/02/2025
Status: Approved


Kansas

Ethics

Credit Type: Ethics
Credit Amount: 1
Course Type: Live Webcast
Course Expiration: 07/02/2025
Status: Approved
Provider Number: 7925


Kentucky

General

Credit Type: General
Credit Amount: 1
Course Type: Live Webcast
Course Expiration: 07/02/2025
Status: Pending, Submitted for Accreditation
Provider Number: 9640


Louisiana

General

Credit Type: General
Credit Amount: 1
Course Type: Live Webcast
Course Expiration: 07/02/2025
Status: Pending, Submitted for Accreditation
Provider Number: 4354


Maine

Ethics

Credit Type: Ethics
Credit Amount: 1
Course Type: Live Webcast
Course Expiration: 07/02/2025
Status: Approved
Provider Number: 2593


Maryland

General

Maryland attorneys do not have MCLE requirements.


Massachusetts

General

Massachusetts attorneys do not have MCLE requirements.


Michigan

General

Michigan attorneys do not have MCLE requirements.


Minnesota

General

Credit Type: General
Credit Amount: 1
Course Type: Live Webcast
Course Expiration: 07/02/2025
Status: Pending, Submitted for Accreditation
Provider Number: 0012487


Mississippi

Ethics

Credit Type: Ethics
Credit Amount: 1
Course Type: Live Webcast
Course Expiration: 07/02/2025
Status: Approved


Missouri

Ethics

Credit Type: Ethics
Credit Amount: 1.2
Course Type: Live Webcast
Course Expiration: 07/02/2025
Status: Approved
Provider Number: 150036


Montana

Ethics

Credit Type: Ethics
Credit Amount: 1
Course Type: Live Webcast
Course Expiration: 07/02/2025
Status: Approved
Provider Number: 5420


Nebraska

General

Credit Type: General
Credit Amount: 1
Course Type: Live Webcast
Course Expiration: 07/02/2025
Status: Pending, Submitted for Accreditation


Nevada

Ethics

Credit Type: Ethics
Credit Amount: 1
Course Type: Live Webcast
Course Expiration: 07/02/2025
Status: Approved
Provider Number: 55391


New Hampshire

General

Credit Type: General
Credit Amount: 1
Course Type: Live Webcast
Course Expiration: 07/02/2025
Status: Approved

NHMCLE does not approve or accredit CLE activities for the NH Minimum CLE requirement. The provider believes this course meets the requirements of NH Supreme Court Rule 53 and may quality for 60 minutes toward the annual NHMCLE requirement. New Hampshire attendees must self-determine whether a program is eligible for credit, and self-report their attendance.


New Jersey

General

Credit Type: General
Credit Amount: 1.2
Course Type: Live Webcast
Course Expiration: 07/02/2025
Status: Approved
Provider Number: 3332


New Mexico

Ethics

Credit Type: Ethics
Credit Amount: 1
Course Type: Live Webcast
Course Expiration: 07/02/2025
Status: Approved


New York

General

Credit Type: General
Credit Amount: 1
Course Type: Live Webcast
Course Expiration: 07/02/2025
Status: Approved


North Carolina

General

Credit Type: General
Credit Amount: 1
Course Expiration: Live Webcast
Expires: 07/02/2025
Status: Pending, Submitted for Accreditation
Provider Number: 9370


North Dakota

General

Credit Type: General
Credit Amount: 1
Course Type: Live Webcast
Course Expiration: 07/02/2025
Status: Approved


Ohio

Attorney Professional Conduct

Credit Type: Attorney Professional Conduct
Credit Amount: 1
Course Type: Live Webcast
Course Expiration: 07/02/2025
Status: Approved
Provider Number: 19607


Oklahoma

General

Credit Type: General
Credit Amount: 1
Course Type: Live Webcast
Course Expiration: 07/02/2025
Status: Pending, Submitted for Accreditation
Provider Number: 4528


Oregon

General

Credit Type: General
Credit Amount: 1
Course Type: Live Webcast
Course Expiration: 07/02/2025
Status: Pending, Submitted for Accreditation


Pennsylvania

General

Credit Type: General
Credit Amount: 1
Course Type: Live Webcast
Course Expiration: 07/02/2025
Status: Approved
Provider Number: 12497


Rhode Island

General

Credit Type: General
Credit Amount: 1
Course Type: Live Webcast
Expires: 07/02/2025
Status: Pending, Submitted for Accreditation
Provider Number: 00959


South Carolina

General

Credit Type: General
Credit Amount: 1
Course Type: Live Webcast
Course Expiration: 07/02/2025
Status: Pending, Submitted for Accreditation
Provider Number: SPROU


South Dakota

General

South Dakota attorneys do not have MCLE requirements.


Tennessee

Dual (Ethics)

Credit Type: Dual (Ethics)
Credit Amount: 1
Course Type: Live Webcast
Course Expiration: 07/02/2025
Status: Approved


Texas

Ethics

Credit Type: Ethics
Credit Amount: 1
Course Type: Live Webcast
Course Expiration: 07/02/2025
Status: Approved
Provider Number: A17672


Utah

General

Credit Type: General
Credit Amount: 1
Course Type: Live Webcast
Course Expiration: 07/02/2025
Status: Pending, Submitted for Accreditation


Vermont

General

Credit Type: General
Credit Amount: 1
Course Type: Live Webcast
Course Expiration: 07/02/2025
Status: Pending, Submitted for Accreditation


Virginia

General

Credit Type: General
Credit Amount: 1
Course Type: Live Webcast
Course Expiration: 07/02/2025
Status: Pending, Submitted for Accreditation


Washington

Ethics

Credit Type: Ethics
Credit Amount: 1
Course Type: Live Webcast
Course Expiration: 07/02/2025
Status: Approved
Provider Number: 9903940


West Virginia

General

Credit Type: General
Credit Amount: 1.2
Course Type: Live Webcast
Course Expiration: 07/02/2025
Status: Approved


Wisconsin

General

Credit Type: General
Credit Amount: 1
Course Type: Live Webcast
Course Expiration: 07/02/2025
Status: Pending, Submitted for Accreditation


Wyoming

Ethics

Credit Type: Ethics
Credit Amount: 1
Course Type: Live Webcast
Course Expiration: 07/02/2025
Status: Approved



Faculty

David Chapman's Profile

David Chapman Related Seminars and Products

Founder

Webrageous


David Chapman is the founder of Webrageous and has been managing Google Ads accounts for attorneys for over 20 years. He has a degree in mechanical engineering with aerospace applications from Brown University. He was part of an undefeated crew team his freshman year and is in the Brown University Sports Hall of Fame, used to work as a raft guide in Costa Rica and has a pilots license.