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On Demand

Easy and Innovative Marketing For Lawyers


Credit Available - See Credits tab below.

Categories:
Marketing |  Law Firm Management
Faculty:
Lauren Ellerman
Program Credits:
1-1.2
Credit Type:
General
Program Type:
On Demand


Description

In the highly competitive world of legal services, effective marketing is essential for lawyers to attract the right clients and build trust. "Easy and Innovative Marketing for Lawyers of All Ages" explores the “why” behind marketing and its impact on client retention, perception, and trust.  Ethical marketing practices are emphasized as key to cultivating trust and respect among audiences to help overcome the inherent skepticism associated with legal practitioners.  This course will provide the tools necessary to attract the clients you want without making your firm another lawyer joke.  By the end of this course, participants will have the practical skills to implement easy marketing strategies that resonate with current and potential clients. Whether a seasoned practitioner or a new lawyer, this course equips legal professionals with the tools necessary to thrive in today's competitive legal landscape.

Learning Objectives:

  1.  Understand the significance of marketing in the legal profession
  2. Analyze and assess the perceptions potential clients hold about lawyers and legal services
  3. Identify and differentiate between ethical and unethical marketing practices, recognizing the impact of each on public perception and trust in the legal profession.
  4. Define and develop an ideal client persona through targeted exercises, including imagining and describing the characteristics of the ideal client and aligning personal values with client preferences.
  5. Utilize the language of values to tailor marketing messages and communications to resonate with the desired target audience, fostering trust and connection.
  6. Map the client's digital journey to understand their questions, concerns, and search behaviors when seeking legal services, and identify opportunities to engage with potential clients across owned, earned, and paid media channels.
  7. Develop a comprehensive digital brand plan, incorporating social media trends and best practices to maximize visibility, engagement, and conversion of potential clients.
  8. Apply easy and innovative marketing strategies learned throughout the course to attract and retain clients of all ages, ultimately contributing to the growth and success of the legal practice.

Credits


Alabama

General

Credit Type: General
Credit Amount: 1
Course Type: On Demand
Course Expiration: 12/31/2025
Status: Approved


Alaska

General

Credit Type: General
Credit Amount: 1
Course Type: On Demand
Course Expiration: 07/15/2027
Status: Approved

CLE programs which take place outside of Alaska or are webcast from outside of Alaska are not required to be accredited by the Alaska Bar Association.  Alaska Bar members may claim credit for attendance at CLE programs offered in or from other jurisdictions if the program has been accredited by another MCLE jurisdiction.  


Arizona

General

Credit Type: General
Credit Amount: 1
Course Type: On Demand
Course Expiration: 07/15/2027
Status: Approved

The State Bar of Arizona does not approve or accredit CLE activities for the Mandatory Continuing Legal Education requirement.  This activity may qualify for up to 1 hour(s) toward your annual CLE requirement for the State Bar of Arizona, including 0 hour(s) of professional responsibility.


Arkansas

General

Credit Type: General
Credit Amount: 1
Course Type: On Demand
Course Expiration: 07/15/2025
Status: Approved
Provider Number: 3333


California

General

Credit Type: General
Credit Amount: 1
Course Type: On Demand
Course Expiration:
Status: Pending, Submitted for Accreditation
Provider Number: 20536


Colorado

General

Credit Type: General
Credit Amount: 1
Course Type: On Demand
Course Expiration: 12/31/2026
Status: Approved
Provider Number: SPROUT


Connecticut

General

Credit Type: General
Credit Amount: 1
Course Type: On Demand
Course Expiration: 07/15/2027
Status: Approved


Delaware

General

Credit Type: General
Credit Amount: 1
Course Type: On Demand
Course Expiration: 07/15/2025
Status: Approved


Florida

General

Credit Type: General
Credit Amount: 1
Course Type: On Demand
Course Expiration: 12/31/2026
Status: Approved
Provider Number: 1052222


Georgia

General

Credit Type: General
Credit Amount: 1
Course Type: On Demand
Course Expiration: 12/31/2025
Status: Approved
Provider Number: 8722


Hawaii

General

Credit Type: General
Credit Amount: 1
Course Type: On Demand
Course Expiration: 05/07/2025
Status: Approved


Idaho

General

Credit Type: General
Credit Amount: 1
Course Type: On Demand
Course Expiration:
Status:  Not Approved


Illinois

General

Credit Type: General
Credit Amount: 1
Course Type: On Demand
Course Expiration: 07/16/2025
Status: Approved
Provider Number: SPR0001


Indiana

General

Credit Type: General
Credit Amount: 1
Course Type: On Demand
Course Expiration: 07/15/2025
Status: Approved
Provider Number: 111648


Iowa

General

Credit Type: General
Credit Amount: 1
Course Type: On Demand
Course Expiration: 07/15/2025
Status: Approved


Kansas

General

Credit Type: General
Credit Amount: 1
Course Type: On Demand
Course Expiration: 07/15/2025
Status: Approved
Provider Number: 7925


Kentucky

General

Credit Type: General
Credit Amount: 1
Course Type: On Demand
Course Expiration: 06/30/2025
Status: Approved
Provider Number: 9640


Louisiana

General

Credit Type: General
Credit Amount: 1
Course Type: On Demand
Course Expiration: 07/14/2025
Status: Approved
Provider Number: 4354


Maine

General

Credit Type: General
Credit Amount: 1
Course Type: On Demand
Course Expiration: 07/14/2026
Status: Approved
Provider Number: 2593


Maryland

General

Maryland attorneys do not have MCLE requirements.


Massachusetts

General

Massachusetts attorneys do not have MCLE requirements.


Michigan

General

Michigan attorneys do not have MCLE requirements.


Minnesota

General

Credit Type: General
Credit Amount: 1
Course Type: On Demand
Course Expiration: 07/11/2025
Status: Approved
Provider Number: 0012487


Mississippi

General

Credit Type: General
Credit Amount: 1
Course Type: On Demand
Course Expiration: 05/10/2025
Status: Approved


Missouri

General

Credit Type: General
Credit Amount: 1.2
Course Type: On Demand
Course Expiration: 07/11/2027
Status: Approved
Provider Number: 150036


Montana

General

Credit Type: General
Credit Amount: 1
Course Type: On Demand
Course Expiration: 07/15/2027
Status: Approved
Provider Number: 5420


Nebraska

General

Credit Type: General
Credit Amount: 1
Course Type: On Demand
Course Expiration: 07/15/2026
Status: Approved


Nevada

General

Credit Type: General
Credit Amount: 1
Course Type: On Demand
Course Expiration:
Status: Not Approved
Provider Number: 55391


New Hampshire

General

Credit Type: General
Credit Amount: 1
Course Type: On Demand
Course Expiration: 07/15/2027
Status: Approved

NHMCLE does not approve or accredit CLE activities for the NH Minimum CLE requirement. The provider believes this course meets the requirements of NH Supreme Court Rule 53 and may quality for 60 minutes toward the annual NHMCLE requirement. New Hampshire attendees must self-determine whether a program is eligible for credit, and self-report their attendance.


New Jersey

General

Credit Type: General
Credit Amount: 1.2
Course Type: On Demand
Course Expiration: 05/14/2025
Status: Approved
Provider Number: 3332


New Mexico

General

Credit Type: General
Credit Amount: 1
Course Type: On Demand
Course Expiration: 06/04/2025
Status: Approved


New York

General

Credit Type: General
Credit Amount: 1
Course Type: On Demand
Course Expiration: 07/11/2027
Status: Approved


North Carolina

General

Credit Type: General
Credit Amount: 1
Course Expiration: On Demand
Expires: 02/28/2026
Status: Approved
Provider Number: 9370


North Dakota

General

Credit Type: General
Credit Amount: 1
Course Type: On Demand
Course Expiration: 07/15/2027
Status: Approved


Ohio

General

Credit Type: General
Credit Amount: 1
Course Type: On Demand
Course Expiration: 12/31/2025
Status: Approved
Provider Number: 19607


Oklahoma

General

Credit Type: General
Credit Amount: 1
Course Type: On Demand
Course Expiration: 05/28/2025
Status: Approved
Provider Number: 4528


Oregon

General

Credit Type: General
Credit Amount: 1
Course Type: On Demand
Course Expiration: 05/20/2027
Status: Approved


Pennsylvania

General

Credit Type: General
Credit Amount: 1
Course Type: On Demand
Course Expiration:
Status: Not Approved
Provider Number: 12497


Rhode Island

General

Credit Type: General
Credit Amount: 1
Course Type: On Demand
Expires: 06/30/2025
Status: Approved
Provider Number: 00959


South Carolina

General

Credit Type: General
Credit Amount: 1
Course Type: On Demand
Course Expiration: 12/31/2025
Status: Approved
Provider Number: SPROU


South Dakota

General

South Dakota attorneys do not have MCLE requirements.


Tennessee

General

Credit Type: General
Credit Amount: 1
Course Type: On Demand
Course Expiration: 07/14/2025
Status: Approved


Texas

General

Credit Type: General
Credit Amount: 1
Course Type: On Demand
Course Expiration: 05/13/2025
Status: Approved
Provider Number: A17672


Utah

General

Credit Type: General
Credit Amount: 1
Course Type: On Demand
Course Expiration: 12/31/2025
Status: Approved


Vermont

General

Credit Type: General
Credit Amount: 1
Course Type: On Demand
Course Expiration: 07/30/2025
Status: Approved


Virginia

General

Credit Type: General
Credit Amount: 1
Course Type: On Demand
Course Expiration:
Status: Not Approved


Washington

Law & Legal Procedure

Credit Type: Law & Legal Procedure
Credit Amount: 1
Course Type: On Demand
Course Expiration: 07/14/2029
Status: Approved
Provider Number: 9903940


West Virginia

General

Credit Type: General
Credit Amount: 1
Course Type: On Demand
Course Expiration: 07/11/2025
Status: Approved


Wisconsin

General

Credit Type: General
Credit Amount: 1
Course Type: On Demand
Course Expiration:
Status: Not Approved


Wyoming

General

Credit Type: General
Credit Amount: 1
Course Type: On Demand
Course Expiration: 05/10/2025
Status: Approved



Materials

Faculty

Lauren Ellerman's Profile

Lauren Ellerman Related Seminars and Products

Partner


Since 2020, Lauren Ellerman has been named top 100 attorneys in Virginia by Super Lawyer Magazine, and top 50 female attorneys.  In 2018 Lauren was featured in Virginia Living Magazine for her work inside and outside the courtroom. In 2016, she became the chair of the Long Term Care Committee and joined the Board of Virginia Trial Lawyers (VTLA). In 2013, she was named to “Influential Women of Virginia” by Virginia Lawyers Weekly. She was also honored as “Young Lawyer of the Year” by the Roanoke Bar Association for her community leadership. She helps clients in a range of civil litigation matters, including medical malpractice, and business litigation. In 2015 she received an AV rating from Martindale Hubble. In 2016, she was named a Fellow in the Law by the Virginia Law Foundation and has been the youngest Superlawyer in Medical Malpractice for the Commonwealth of Virginia since 2016.  Lauren’s practice is focused on Medical Malpractice, Non-Compete litigation and Nursing Home Abuse and Neglect.  In 2016, she was named the youngest Medical Malpractice Super Lawyer in Virginia by Superlawyers Magazine. In 2020 she was named the BEST Lawyer in America in Roanoke for Plaintiff’s Medical Malpractice, and the first female to receive the nomination.

Most of her time is spent helping families after medical trauma in cases of wrongful death, serious injury and medical malpractice. She has taught and lectured throughout the state advising other attorneys on trial skills, discovery, client services and more.